‘What if we flip the script?’
Centraal Beheer Online Format.
Everyone knows Centraal Beheer for their classic commercials that always end in a funny disaster. So when Centraal Beheer asked us to come up with a new online format, we decided to flip the script and start with the disaster right away. This way viewers wouldn’t even consider skipping the ad.
Not every downpour stays outside.
We kicked things off with a timely topic: extreme rainfall. As it becomes more common, not every downpour stays outside. Luckily, Centraal Beheer’s home insurance covers more than you might think.
The OnlyFans Grandma
In our second campaign, we introduced Proefpensioen. A new way to get people started on their pension on time. Because everyone wants to enjoy their retirement. But if you don’t think about your pension today, you might end up doing things later you’d really rather not do.
